Industry: Blackout Blinds

Overview: Sentiment analysis was conducted across Twitter, YouTube comments, interior design blogs, and ecommerce reviews. Dataset included ~11,500 mentions across 9 months.

Companies Analyzed:

• Company D: High-end motorized blackout systems.

• Company E: Custom-cut manual blinds.

• Company F: Budget-friendly stick-on options.

Sentiment Results:

Company	Positive	Neutral	Negative
D	69%	21%	10%
E	55%	27%	18%
F	38%	22%	40%

Top Themes (Based on NLP Topic Modeling):

• Company D: “Silent motor”, “complete darkness”, “app-controlled”.

• Company E: “Good fit”, “aesthetic upgrade”, “instructions lacking”.

• Company F: “Falls off”, “light still gets in”, “cheap but ineffective”.

Summary Insight:

• Customers value full darkness, ease of installation, and durability.

• Company F’s affordability drives volume but sentiment skews heavily negative.

• DIY install issues were the biggest detractor for Company E.

Actionable Result:

• Company D has clear competitive advantage—should invest in influencer marketing.

• Company F needs to reposition or overhaul adhesive mechanisms to avoid brand damage.