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Sentiment Analysis Brief: Heated Floors & Blackout Blinds Industries(Company names anonymized as Company A, Company B, etc.)

1. Industry: Heated Floors

Overview:Sentiment analysis was performed on online reviews, forum discussions, and social media mentions for companies in the heated flooring sector. Data sources included Reddit (home improvement subs), Amazon, TrustPilot, and Facebook comments. Total dataset: ~8,200 mentions over the past 12 months.

Companies Analyzed:

• Company A: Premium electric underfloor systems.

• Company B: Hydronic floor heating kits.

• Company C: Budget DIY heat mats.

Sentiment Results:

Company	Positive	Neutral	Negative
A	72%	18%	10%
B	64%	20%	16%
C	41%	24%	35%

Top Themes (Based on Keyword Extraction & Clustering):

• Company A: “Even heating”, “great in winter”, “luxury feel”.

• Company B: “Takes longer to install”, “energy efficient”, “worth it long-term”.

• Company C: “Unreliable thermostat”, “uneven heat”, “cheap wiring”.

  
  

Summary Insight:

• Premium brands (A) enjoy strong loyalty and are associated with comfort.

• Company C shows clear sentiment issues due to performance complaints.

• Installation complexity and cost are common discussion points across all brands.

  
  

Actionable Result:

• Company B could improve sentiment with clearer installation guides and faster customer support.

• Company C should address product quality or risk long-term brand erosion.