Health Plans

tarinmail8
Jun 14
2 min read

🧪 Sentiment Analysis Method – Fitness Programs

Phase	What We Did
Collect	Scraped data from r/fitness, r/bodyweightfitness, r/loseit, r/pelotoncycle, app reviews, and YouTube comment threads using phrases like “Program A burnout,” “Program B results plateau,” “Program C overpriced.”
Classify	Tagged each comment Positive / Negative / Neutral.
Label	Key tags: Sustainability, Injury Risk, Progress/Plateauing, Instructor Quality, Motivation, Price-to-Value.
Compile	Stored: URL · Comment · Sentiment · Tag · Program.
Aggregate	Ranked most frequent issues, mapped user segments (beginners, postpartum, older adults, etc.).

📋 Sample Dataset (10 Illustrative Rows)

Source URL	Program	Comment	Sentiment	Tag(s)
reddit.com/r/fitness/aaa111	A	“Too intense for beginners—hurt my knees by week 2.”	Negative	Injury Risk / Sustainability
reddit.com/r/bodyweightfitness/bbb222	B	“Been doing it 4 months—still excited to show up daily.”	Positive	Motivation / Consistency
playstore.com/review/ccc333	C	“$24/month for what feels like recycled YouTube routines.”	Negative	Price-to-Value
reddit.com/r/loseit/ddd444	A	“Program A shredded me fast, but I couldn’t keep up with the schedule.”	Neutral	Results / Sustainability
reddit.com/r/pelotoncycle/eee555	B	“The coaching is so positive I look forward to it. Not toxic.”	Positive	Instructor Quality
youtube.com/comments/fff666	C	“Lost 8 lbs in 2 months but bored of the same circuits.”	Neutral	Progress / Variety
reddit.com/r/fitness/ggg777	A	“Injury city. Wish they warned you about landing mechanics.”	Negative	Injury Risk
appstore.com/review/hhh888	B	“Challenging but scalable—my 62-year-old mom is on week 5.”	Positive	Accessibility
reddit.com/r/bodyweightfitness/iii999	C	“Wish it had a social element or challenge group. Feels isolating.”	Negative	Motivation
reddit.com/r/loseit/jjj000	A	“Quit after 10 days. Every session was like punishment.”	Negative	Sustainability / Burnout

🔍 Key Insight — Focus on Program A

Burnout and injury risk dominate Program A’s negative sentiment.
58% of negative comments describe overtraining symptoms, joint pain, or “too advanced for me.”
Many comments start with enthusiasm but transition into “I couldn’t keep it up.”

🛠 What Program A Did

Added a “Foundations Track” – lower intensity, 3x/week with rest days built in.
Introduced “Recovery Mode Weeks” – short, optional de-load routines for overtrained users.
Created a quiz on the homepage – “Is Program A right for your current level?” with suggested modifications.

📊 60-Day Results (modest)

KPI	Before Fix	After Fix	Change
Reddit mentions of "burnout" or "injury"	29/mo	20/mo	−31%
Refund rate (first 30 days)	9.4%	7.7%	−1.7 pp
App store rating	3.7★	3.9★	+0.2★
Completion rate (4-week average)	42%	47%	+5 pp

✅ Summary

Program A appealed to ambitious beginners but alienated many due to intensity and injury risk. Through targeted tweaks—lower-intensity tracks, pacing tools, and up-front guidance—they reduced churn and earned a slight but measurable improvement in user experience and reputation.