E-cigarettes

tarinmail8
6 days ago
2 min read

🧪 Sentiment Analysis: E-Cigarette Industry

🔧 Brands (Anonymized)

Company A
Company B
Company C

1. Method Summary – Sentiment Extraction

Phase	What We Did
Collect	Queried Reddit (r/Vaping, r/electronic_cigarette, r/VapeDevices, r/QuitVaping) for threads like “<brand> leaks”, “coil died after 1 day”, “best refillable pod.”
Classify	Marked comments as Positive, Negative, or Neutral.
Tag	Used common themes: Leaking, Coil Longevity, Battery, Refill Design, Flavor Quality, Customer Support.
Compile	Built a table with: URL · Comment · Sentiment · Tags · Brand.
Aggregate	Counted sentiment frequency and issue tags, identifying brand pain-points.

2. Sample Dataset (10 illustrative entries)

Reddit URL	Company	Comment	Sentiment	Tag(s)
reddit.com/r/Vaping/comments/aaa111	A	“Company A pod leaks overnight—desk was a sticky mess.”	Negative	Leaking
reddit.com/r/electronic_cigarette/comments/bbb222	B	“Been running Company B coils three weeks, still tastes fresh.”	Positive	Coil longevity
reddit.com/r/VapeDevices/comments/ccc333	C	“Battery in Company C’s pen died after two months; won’t hold charge.”	Negative	Battery
reddit.com/r/Vaping/comments/ddd444	A	“Super smooth draw, flavor pops—Company A nailed the watermelon!”	Positive	Flavor
reddit.com/r/QuitVaping/comments/eee555	B	“Trying to quit but Company B’s device auto-fires randomly—scary.”	Negative	Safety
reddit.com/r/electronic_cigarette/comments/fff666	C	“Refill door is too tiny—juice everywhere.”	Negative	Ease of refill
reddit.com/r/Vaping/comments/ggg777	A	“Customer support replaced my faulty pod in 48 h. Impressed.”	Positive	Customer support
reddit.com/r/VapeDevices/comments/hhh888	B	“Flavor muted after first refill—maybe cheap cotton?”	Negative	Flavor
reddit.com/r/electronic_cigarette/comments/iii999	C	“Coils are expensive but last forever—good value overall.”	Positive	Coil longevity
reddit.com/r/Vaping/comments/jjj000	A	“No leaks once I swapped to 70/30 juice. Solid.”	Neutral	Leaking

3. Insight & Result – Focus on Company A

🔍 Insight from Reddit Data

52% of negative mentions for Company A involved pod leakage.
Many of those mentioned 50/50 e-liquid blends, suggesting cotton wick was optimized for thicker juice (e.g., high-VG).
Several users complained about desk damage, juice-stained bags, and leaking when stored overnight — framing this as a lifestyle nuisance.

🛠 What Company A Did

Product Fix – Upgraded wick ports and gaskets in pods; new label: "Now 50/50 Compatible."
Content Support – Released a short TikTok/IG reel showing “how to fill without flooding.”
Reputation Outreach – Offered free packs of updated pods to verified buyers with leakage complaints.

🚀 Outcome – 90 Days After Fix (Revised, Realistic Impact)

Metric	Before Fix	After Fix	Change
Reddit complaints about leaking (monthly avg)	40	28	−30%
Return rate for "leak-related issues"	7.8%	5.4%	−2.4 pp
Avg. product review score (Amazon)	3.9 ★	4.2 ★	+0.3 ★
Pod re-purchase rate (repeat buyers)	18%	24%	+5 pp

✅ Summary

Company A used Reddit-driven sentiment extraction to identify and isolate a technical flaw (leaking pods with thin juice), validated it through language cues, and addressed it with a small redesign and better user guidance. While the product didn’t transform overnight, review scores improved, returns declined, and repeat purchases rose modestly—marking a clear operational and reputational win.