Dog Toys
- tarinmail8
- Jun 14
- 2 min read
1 Example — Sentiment-Extraction Workflow
Collect sources• Query Reddit subreddits (r/dogs, r/puppy101, r/dogtoys) with phrases like“<brand> toy shredded”, “<brand> squeaker too loud”, “recommend durable chew toy”.
Label comments• Classify each as Positive, Negative, or Neutral.• Tag common themes: Durability, Squeaker noise, Safety (rubber bits off), Value, Dog engagement.
Compile table with• Post URL • Comment text • Sentiment • Tag(s) • Company.
Aggregate stats• % of negative posts per issue• Median time-to-failure mentioned (e.g., “destroyed in 10 min”).
2 Sample Dataset (10 illustrative rows)
Reddit URL | Company | Comment | Sentiment | Tag(s) |
A | “My lab shredded Company A’s ‘ToughBone’ in under an hour.” | Negative | Durability | |
B | “Company B’s plush toy kept my beagle busy for weeks—no rips yet!” | Positive | Durability / Engagement | |
C | “Squeaker in Company C’s ball is SO loud it makes the kids scream.” | Negative | Squeaker noise | |
A | “Love that Company A uses non-toxic rubber—no weird smell.” | Positive | Safety | |
B | “Chew rope from Company B frayed fast—tiny fibers everywhere.” | Negative | Durability / Safety | |
C | “Company C’s pricing is fair; three-pack costs less than one Kong.” | Positive | Value | |
A | “Squeaker died day two; pup lost interest.” | Negative | Engagement | |
B | “Machine-washable plush? Company B nailed it.” | Positive | Cleaning | |
C | “After a week the rubber nub broke off—choking hazard alert.” | Negative | Safety | |
A | “Company A’s new textured ball really tires my aussie out.” | Positive | Engagement |
3 Insight & Business Impact — Focus on Company B
🔍 Key Insight from Data
58 % of all negative mentions for Company B referenced the rope toy fraying within the first two weeks.
Fraying complaints correlated with phrases like “chewer under 20 lbs” and “left fibers on carpet” → the issue appears in light to moderate chewers, not just power-chewers.
🛠 Action Taken
Material switch – moved from cotton blend to a tighter-weave recycled polyester rope.
Added chew-rating icon (“Light | Medium | Heavy”) on packaging & Amazon images.
Instructional reel on Instagram: “Trim loose strands; replace if rope unravels beyond ½ inch.”
🚀 90-Day Results (illustrative)
Metric | Pre-fix | Post-fix | Δ |
Rope-toy fray complaints on Reddit (monthly) | 35 | 9 | -74 % |
Average Amazon star rating (rope line) | 3.7 ⭐ | 4.4 ⭐ | +0.7 |
Return rate “defective/frayed” | 8.1 % | 2.5 % | -69 % |
Share of “durable dog rope” search clicks | 18 % | 25 % | +7 pp |
Company B transformed a vulnerability (fraying ropes) into a marketing win (“Eco-Weave Durable Rope”), boosting sentiment, ratings, and market share within one quarter.
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